CONCORD, Ontario (February 17, 2015) – Deeley Harley-Davidson® Canada and participating authorized Canadian Harley-Davidson® Retailers are excited to kick off this year’s motorcycle show season. Propelled by Project RUSHMORE, the global launch of the Harley-Davidson Street™ motorcycles, and the electric buzz of the Project Livewire™ model, Harley-Davidson Motor Company stays hard on the throttle with the 2015 model lineup.
Visit the Harley-Davidson® booth at The Motorcycle Show in Toronto at the Direct Energy Centre, Exhibition Place, February 20-22, 2015, to see and experience all the new products everyone is talking about
STREET™ 750 and STREET™ 500 Models
The Harley-Davidson® Street™ 750 and Street™ 500 motorcycles are now available in Canada: pure, liquid-cooled, easy handling muscle and Dark Custom™ attitude, born and bred to take on tight urban streets. Designed for young city riders, it is a bike you have to see to believe. In addition, three Harley-Davidson STREET™ design concept motorcycles that were created to inspire the world will be on display. Personalization is at the very heart of our Brand and our Customers’ mind. These are not to be missed!
PROJECT LIVEWIRE™ Model
Innovation meets heritage. Harley-Davidson Motor Company recently revealed Project Livewire™ – the first Harley-Davidson® electric motorcycle. This exciting new ride blends the styling heritage of the Harley-Davidson Motor Company with the latest technology to deliver a new expression of the signature Harley-Davidson® look, sound, and feel.
The Harley-Davidson® Project Livewire™ Experience will be located separately from the corporate Harley-Davidson® booth in a prime location, and will include one Livewire™ unit on the JUMPSTART™ demo, a second display unit on a stand, as well as a PDC Design Video on a large-screen TV.
2015 HARLEY-DAVIDSON® MOTORCYCLES
Harley-Davidson introduces six new Customer-led models for 2015, which include:
Road Glide®Road Glide® SpecialElectra Glide® Ultra Classic® LowUltra Limited LowCVO™ Road Glide® UltraFreewheeler™
In addition to these six new motorcycle models, all Softail® models receive a new braking system that delivers improvements in lever feel and overall braking system performance.
Across its 2015 model lineup, Harley-Davidson offers fresh style with eight new paint colours, including new Custom colours Black Magic and Radioactive Green and new Hard Candy Custom™ metal flake colours Cancun Blue Flake and Quicksilver Flake.
Must-See Show Highlights:
Customization: When it comes to customization, the Harley-Davidson® philosophy is the more the better – and it is pushing the limits even farther. This year, Harley-Davidson is adding hundreds of new Genuine Parts & Accessories to the lineup. On the show floor will be four Harley-Davidson® customized cruiser motorcycles showcasing the latest Parts & Accessories to personalize your bike and make it your own! h-d.com/accessories
Genuine Merchandise Section: We are featuring the Genuine collection, which features a heritage, wash and worn, legacy look, and the Black Label 2015 spring collection, which caters to young adults. New this year is the Harley-Davidson® Helmet Fit Shop; drop by and try on one of our Harley-Davidson® low profile helmets and receive a $25 coupon towards the purchase of a new H-D® helmet before May 31, 2015. h-d.com/motorclothes
She Rides Night: Harley-Davidson welcomes all women riders on Friday, January 9, 2015. Riders experience a unique interactive bike lift demonstration, empowering all to be prepared for any situation the road may present. And enter for a chance to win one of many General Merchandise specialty items.
Plus everyone who enters our survey has a chance to win a Harley-Davidson® Street™ 750 motorcycle!
The new 2015 Harley-Davidson® motorcycles are in Harley-Davidson® Retail Stores NOW. Visit h-d.com to find a local authorized Harley-Davidson® Retailer near you.
About Deeley Harley-Davidson® Canada: Deeley Harley-Davidson® Canada is the exclusive Canadian distributor of Harley-Davidson® motorcycles, Genuine Motor Parts and Accessories, and MotorClothes® apparel, which are provided through a national network of authorized Harley-Davidson® Retailers. Office and distribution warehouse facilities are located in Richmond, British Columbia, and Concord, Ontario. Please visit www.harleycanada.com for further information on Harley-Davidson® products in Canada.
Deeley Harley-Davidson® Canada Media Contact: Janet Tinsley – Senior Manager, Marketing Services & Communications
(905) 482-4209; email: email@example.com