BARCELONA, Spain – ACERBIS and the Dorna WSBK Organization have defined an important partnership in the world of motorcycling by signing a sponsorship agreement that will see the Italian brand together with the organizer of the eni FIM Superbike World Championship, for the next four years, as both Technical Sponsor and Main Event Sponsor, with the ultimate goal to enhance its position as Official Sponsor.
Further to the design and production of dedicated apparel and accessory lines for the WSBK staff, ACERBIS will be Main Event Sponsor for one race a year and will have increasing visibility over the years, as Official Sponsor, in the WSBK circuits.
“This important step beside World Superbike is a clear sign of the ACERBIS outlook and our dedication to going ahead with product development, both for passionate motorcycle supporters and B2B target, which is very important to us,” underlined Guido Acerbis, ACERBIS GROUP CEO.
“Dorna WSBK Organization is an extremely experienced and reliable partner, which not only knows how to perfectly manage motorcycle races, but also allows us to make a defined growth path in order to get in touch with our strategic targets, all potential customers.”
Marc Saurina, WSBK Commercial and Marketing Director added, “Thanks to its keen attention to safety in motorcycling, ACERBIS is no doubt an ideal partner for the Superbike World Championship, as the affinity and proximity of our fans to the bikes racing in our series make sure the Italian brand gets closer to its target.”
“ACERBIS must be always creating new inputs to the market of motorcycles and accessories,” added Guido Acerbis. “We need to be constantly active and dynamic, as per our mission at its best: soul & passion.”
–From the WSBK Press Office
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