CONCORD, Ontario (December 10, 2014) – Innovation, meet heritage. Harley-Davidson Motor Company recently revealed Project Livewire™ – the first Harley-Davidson® electric motorcycle.
The Harley-Davidson® Project Livewire™ Experience will be coming to the Powersport Services (PSS) motorcycle shows across the country this winter! This static display will be located separately from the corporate Harley-Davidson® booth in a prime location and will include one Livewire™ unit on a JUMPSTART™ demo, a second display unit on a stand, as well as a PDC design video on a large-screen TV.
An Innovative Approach to Advance the Possibilities of Personal Freedom
This exciting new ride blends the styling heritage of the Company with the latest technology to deliver a new expression of the signature Harley-Davidson® look, sound, and feel.
“Project Livewire is more like the first electric guitar – not an electric car,” said Mark-Hans Richer, Senior Vice President and Chief Marketing Officer, Harley-Davidson Motor Company. “It’s an expression of individuality and iconic style that just happens to be electric. Project Livewire is a bold statement for us as a Company and a Brand.”
The bike offers a visceral riding experience with tire-shredding acceleration and an unmistakable new sound. “The sound is a distinct part of the thrill,” said Richer. “Think fighter jet on an aircraft carrier. Project Livewire’s unique sound was designed to differentiate it from internal combustion and other electric motorcycles on the market.”
Helping Preserve and Renew the Freedom to Ride for Generations
As riding in the great outdoors is one of the best elements of motorcycling, sustainability remains a core strategic focus at Harley-Davidson.
“Preserving the riding environment is important to all of us,” said Levatich. “Project Livewire is just one element in our efforts to preserve and renew the freedom to ride for generations to come. As a Company that has seen success for 111 years, we think in generational terms about our great riding environments for the next 111 years.”
About Deeley Harley-Davidson® Canada: Deeley Harley-Davidson® Canada is the exclusive Canadian distributor of Harley-Davidson® motorcycles, Genuine Motor Parts and Accessories, and MotorClothes® apparel, which are provided through a national network of authorized Harley-Davidson® Retailers. Office and distribution warehouse facilities are located in Richmond, British Columbia, and Concord, Ontario.
Deeley Harley-Davidson® Canada Media Contact: Janet Tinsley – Senior Manager, Marketing Services & Communications –
(905) 482-4209; email: firstname.lastname@example.org