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BMW Motorrad posts record retail figures for September From a press release from BMW Motorrad

BMW Motorrad posts record retail figures for September

Written by  on Tuesday, 09 October 2012 08:55

Munich- Despite a persistently difficult market environment, BMW Motorrad has repeated its accomplishment of the month of August by achieving a new all-time retail high in September 2012.

With 9,215 units, BMW Motorrad supplied more vehicles than ever before in a month of September. 7.0% more vehicles were handed over to customers than in the previous month (prev. yr.: 8,612 units). Supplies of motorcycles and maxi scooters from January up to and including September add up to a total of 85,944. (prev. yr.: 86,892 units / -1.1%). 

Heiner Faust, BMW Motorrad Head of Sales and Marketing: "The second all-time monthly retail high in succession is a major achievement. We are still well on the way to setting a new sales record this year. Our world market share is currently at just over 11%. This means that one in ten motorcycles with a capacity of over 500 cc comes from BMW Motorrad. In Germany it is one in four motorcycles. In its last year of production, our travel enduro R 1200 GS still accounts for a very large part of this. It is virtually sold out in all markets. By the end of the year we will be able to sell at least 26,000 units of the R 1200 GS and R 1200 GS Adventure. We presented the successor model to the world's top-selling enduro bike just a few days ago at the motorcycle trade show INTERMOT in Cologne. The visitors' response was overwhelming, significantly exceeding our expectations. This gives us a positive sense that the new GS generation will perpetuate the model's success on the market. Trade fair visitors were equally interested in the BMW HP4, currently the most innovative supersports motorcycle with the first ever semiactive suspension, which we will be supplying to our customers before the end of this year."

Husqvarna Motorcycles, the BMW Group's second motorcycle brand, supplied a total of 7,355 vehicles (prev. yr.:  6,079 units / + 21.0%) to the Husqvarna dealer network from January up to and including September. Supplies in the month of September totalled 1,255 vehicles (prev. yr.: 1,351 units / - 7.1%).

Published in Industry News

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