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The Medical Data Carrier will be available to Powersport dealers from Full Bore Marketing The Medical Data Carrier will be available to Powersport dealers from Full Bore Marketing

Full Bore to Distribute Medical Data Carrier to Powersport Dealers

Written by  on Monday, 02 July 2012 22:01

Medical Data Carrier IM Inc. and Full Bore Marketing have concluded a distribution agreement making Full Bore the Canadian distributor of the Medical Data Carrier to powersport dealers.

Medical Data Carrier (MDC) is a unique, bilingual, medical Information system that provides critical lifesaving data about the powersports rider and crucial family contact information in the event of an emergency.  The highly visible, secure and aerodynamic carrier attaches to the left side of the individual’s helmet and is safe for all helmet surfaces.  Bold text on the outside of the carrier warns 'Good Samaritan' responders to leave helmet removal to those trained in the proper technique. Improper removal can result in collateral injury, paralysis or worse. Inside, a two-sided waterproof paper contains information on the wearer’s identity and medical history including information such as allergies, medications, blood type and pre-existing medical conditions, that assists first responders with the crucial triage stage of the wearer’s care.

According to Steve Reed, President of Medical Data Carrier, “Full Bore is a leading distributor to the Canadian powersports dealer channel with over 1200 dealers coast to coast. They are not only passionate about sport but they are thought leaders when it comes to carrying products that enhance safety of Canadian riders whether they are on street or track bikes, ATV, MX, Quads or snowmobiles. We could not have found a better partner to help us get our product to the dealers.”

“We are so pleased to be able to bring the Medical Data Carrier to the Canadian Powersports enthusiast” said Herman Cornelsen, President of Full Bore Marketing. It is an inexpensive, simple and easy-to-use safety and emergency preparedness product for anyone participating in any activity in which a helmet is used.” Former two-time Canadian Superbike Champion and Full Bore representative Steve Dick adds, “To launch the product we have put together an amazing contest that we will be announcing later this week that we know is going to get our dealers excited. It involves Moto GP and the Indy race and I don’t think any contest this cool has been done in a long time in Canada” 

Keep an eye on Inside Motorcycles to announce contest details when they become available. 

Published in Industry News

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