PUREBREED CYCLES & BMW Canada Unveil Brooklyn Project

PUREBREED CYCLES & BMW Canada Unveil Brooklyn Project

Written by  Dustin A. Woods - Contrast Communications on Thursday, 11 February 2016 18:18

@BMWMotorrad • @VanMotoShow •Montreal, QC (February 5, 2016) – In partnership with BMW Motorad Canada, PUREBREED CYCLES officially unveils The Brooklyn Project this weekend at the Vancouver Motorcycle Show in Abbotsford, BC.

This inaugural collaboration limited to 40 custom café racers worldwide is based on BMW’s venerable S1000R roadster. While each unit will share the same mechanical underpinnings, every one will be uniquely crafted to the specific individual taste and requirements of their owner, making each model truly one of a kind.

The Brooklyn Project blends the technological sophistication of the 2016 BMW S1000R with unique retro-inspired café racer styling. Painstaking attention to detail was paid and no component was overlooked. Every new part was digitally rendered then crafted using 3D printing technology prior to development to ensure the proper fit and finish was achieved. Adding to the bike’s individuality and versatility, various pieces can quickly and easily be removed for track day duty and clipped back on for the ride home.

“We believe that The Brooklyn Project offers riders the best of both worlds,” says PUREBREED President and main builder Guillaume Brochu, “Owners benefit from the advanced performance technology and reliable modern engineering of the S1000R which is far and away the best motorcycle on the road, but we also saw its potential as the basis of the ultimate cafe racer by incorporating classic café racer styling elements.”

The brainchild of Quebec-based custom bike builder Guillaume Brochu, PUREBREED CYCLES immediately started making a name for itself by breathing new life into old motorcycles. Crafting as many a 40 custom café racers since opening in 2012, Brochu has more recently set its sights on this new vision of creating the ideal performance motorcycle for the modern urban gentleman – one that exudes their individuality in comfort and style.

Modern Technology Meets Classic Style

All of the stock bike technology was retained, including ABS (Anti-Lock Braking System), which can be disengaged, ASC (Automatic Stability Control), electronic suspension system, and selectable riding modes. Proprietary PUREBREED engine mapping and an optimized fuel injection unit helps increase the already lofty performance capabilities of the bespoke roadster, as did the addition of an aluminum racing radiator and oil cooler along with a full Arrow Competition titanium exhaust system. These various modifications result in an additional 15hp gain over the stock 160hp of the S1000R in a package that tips the scales at a sprightly 173 kgs. Thanks to swapping the fuel tank, fenders, wheels, seat frame and cowl for lighter Carbon fibre.

A great deal of time and attention was dedicated to comfort and ergonomics for both the street and track. This includes the incorporation of folding brake and clutch levers, adjustable rear sets, the custom designed top tree, clip-on handlebars, and a custom tri-density foam seat upholstered in fine, treated leather.

While many of the customizations were based on improving comfort and performance, there were also many stylistic changes made in order to bring Brochu’s vision to life, including custom engraving, LED taillight and indicators in the handlebars, bar end mirrors, custom CNC gas cap and brake fluid reservoir, an Aluminum sprocket cover, custom LED headlight, dash and tachometer, not to mention the custom graphics and tri-coat paint by Simon Galarneau.

Orders are now being taken with delivery expected for April 2016.


Featured on the 10 episode TV show currently airing in French on Historia in Quebec, Guillaume Brochu set out to build high quality bespoke café racers when opening his shop in 2012. After building 40 custom motorcycles, his most recent undertaking is a collaboration with BMW Motorad Canada named The Brooklyn Project. Currently based outside Montreal, a workshop in Brooklyn, NYC in opening this spring. For more information, visit http://www.purebreedcycles.com/



2016 BMW S1000R Platform

Engine: 999cc 4-stroke in-line 4-cylinder engine

Rated output: 175 wheel hp @ 11,000 rpm GOOD

Power transmission: Multi-plate clutch in oil bath, anti-hopping clutch, mechanically controlled

Gearbox: Constant-mesh 6-speed gearbox, straight-toothed

Wheels: Carbon fibre (Blackstone Technologies and Rotobox available at no extra cost)

Front: 3.50 x 17" (GOOD)

Rear: 6.00 x 17" (GOOD)

Tires: Michelin Pilot Power 2CT

Front: 120/70 ZR 17

Rear: 190/55 ZR 17


Front: Twin 320mm/5mm disc brakes, 4-piston fixed calipers

Rear: Single 220mm/5mm single disc brake, single piston floating caliper

ABS: BMW Motorrad Race ABS

Weight: 183kg Wet

Tank volume: (CONFIRM) 24L

Last modified on Thursday, 11 February 2016 18:35
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