Piaggio Group Americas, the North American importer of the Moto Guzzi motorcycle brand, has announced the launch of Moto Guzzi Originals, a new microsite that invites users to explore the unique heritage and many industry-first innovations of Moto Guzzi motorcycles, as told through the Italian brand’s designers, owners and enthusiasts.
The site also introduces visitors to brands and products that define what it truly means to be an “original,” and invites users to contribute and share their own “originals” content via Twitter @MotoGuzzi, a new Facebook app at www.facebook.com/MotoGuzziUSA or in the www.motoguzzioriginals.com photo gallery.
“For more than 90 years, Moto Guzzi has designed and crafted innovative, comfortable category-defining motorcycles that attract customers who are true originals – just like their ride of choice,” said Melissa R. MacCaull, Director of Marketing, Piaggio Group Americas. “We want Moto Guzzi Originals to be an inspiration for the next generation of riders as well as anyone who values the timeless appeal of brands and products that stand apart thanks to their originality and high quality craftsmanship.”
According to the Piaggio Group Americas, “Moto Guzzi Originals engages and educates consumers about the brand’s timeless style, character and innovative design. A mix of visual, interactive and written content touches on Moto Guzzi’s many pop culture and historical moments, offers up never-told-before stories from enthusiasts and legendary designers and features an ever-growing gallery of user-submitted photos that capture the interpretation of the “originals” lifestyle.”
The new microsite also includes additional features:
Moto Guzzi Originals Dialogue – a blog that brings the Moto Guzzi ethos to life with posts written by Guzzi and category experts including Enrico Cantoni, one of the original engineers of the Moto Guzzi engine of 1955, V8 engine in the Otto Cilindri, and Miguel Galluzzi, Director of Piaggio’s Advanced Design Center. A series of Guzzi “like-minded” products, brands and services are also featured on the blog. The blog can be found by visiting www.motoguzzioriginals.com/dialogue and is expected to be updated 2-3 times per week.
Moto Guzzi Originals Gallery – A showcase of user-submitted photos that reflect contributors’ visions of the style spirit and essence that echo the Moto Guzzi definition of an “original.” Visitors upload their favorites via Twitter or Instagram by using the hashtag #guzzioriginals;
Moto Guzzi Model Lineup – Snapshots of the new 2012 model lineup starting with the head-turning V7 Racer, an homage to the racing career of the V7 Sport, followed by the V7 Classic, Stelvio 1200 NTX, Griso 8V SE and Norge GT 8V;
Site visitors are given an opportunity to enter to win a vintage leather Moto Guzzi riding jacket through October 1, 2012.