Energy drinks brand Monster Energy has renewed its title sponsorship of the Isle of Man TT Races in a new multi-year deal. The US-based company has been the title sponsor of the world’s leading roadrace since 2010.
The deal will see Monster Energy handed a range of high-profile benefits including the overall Presenting Sponsorship, naming rights to the two Supersport Races, presence on the official iomtt.com website, advertising around the TT control tower in the race paddock, Grandstand and Mountain Course as well as a high profile branded start gantry featuring the famous Monster ‘claw’. The TT Races will continue to carry the credit ‘fuelled by Monster Energy’.
Monster Energy will also be bringing its entertainment infrastructure to the famous promenade entertainment program with five evenings of brand-endorsed music, stunts and appearance by Monster Energy brand ambassadors including global FMX talent such as Andre Villa, in their TT Mayhem show.
“The Isle of Man TT has been one of the most powerful motorsports activities for Monster Energy in Europe,” said John Beasley, VP of Marketing at Monster Energy Europe. “The TT and its amazing fan-base never fail to inspire us through awesome levels of participation and the spectacle they manage to produce year after year. We’re really pleased to be extending the association and are looking forward to our involvement in the continued growth of the TT.”
The company has a high profile association with Motorsports events including presenting sponsorships of FIM Speedway Grand Prix and World Cup, Rallycross RX and FIM Motocross World Championships. Monster’s connection within the world of motorsport also includes sponsorship of the Yamaha MotoGP team, Monster Energy Yamaha Tech 3, MERCEDES AMG PETRONAS Formula One Team, the Monster Energy Factory Yamaha Motocross outfit and rally driver Ken Block. The company also supports 19-time TT race champion John McGuinness and the Yamaha factory backed Milwaukee Yamaha Superbike Team that features leading TT racers William Dunlop and Conor Cummins.
“Monster Energy has made a major commitment to the TT Races and has become a valuable partner for us in delivering a successful event,” added Trevor Hussey, TT and Motorsport Development Director, Isle of Man Government. “Our commercial program goes from strength to strength and this is epitomized by Monster Energy’s commitment. We are pleased and proud to be working with them for an extended period of time.”
–From the Isle of Man TT