CONCORD, Ont. – The Harley-Davidson Motor Company family of riders and fans has a promise for women affected by breast cancer: you are not alone, because we ride with you.
Since its inception in 2010, Canadian riders and fans added extra horsepower to that promise by raising more than $80,000 for Rethink Breast Cancer, supporting and empowering women through purchases of Harley‑Davidson® Genuine MotorClothes® Pink Label collection apparel and merchandise.
“The brave and courageous women who have shared with us stories of battling breast cancer are the inspiration for the Pink Label Collection,” said Karen Davidson, Creative Director of General Merchandise and granddaughter of a Harley-Davidson Motor Company founder. “The custom Pink Label gear is a powerful way for riders and enthusiasts to express their support for women who are diagnosed with this disease.”
The financial support begins with the purchase of any H-D® Pink Label item. Proceeds of the suggested Retail price of Pink Label merchandise are donated to Rethink Breast Cancer, an organization bringing awareness of breast cancer to young women by providing authentic programs and fundraisers.
New this year, the expanded H-D® Pink Label collection includes 88 iconic items, each with the power to make a difference. Visit: HarleyCanada/PinkLabelCollection to learn more.
Below are some examples of the new Pink Label Limited Edition collection:
The new Limited Edition Pink Label Mandarin Collar Leather Jacket (P/N 97010-14VW) is made from lightweight cowhide leather and features the added elegance of contrasting piping and cowhide panels, domed stud accents, plus printed and embroidered highlights. Its zippered shoulder and back vents complement the power-stretch waist and pre-curved sleeves to deliver maximum comfort. Pockets at the elbows and shoulders accept accessory body armour for added protection. Available in XS – 3W sizes.
Made from a blend of 60 per cent cotton and 40 per cent polyester, the new Pink Label Performance Knit Top (P/N 99134-14VW) provides moisture-wicking comfort to keep you cool, dry, and comfortable. A loop at the centre back neck keeps media player cords in place. Available in XS – 3W sizes.
The new Crystal Bar & Shield Logo Necklace (P/N 99400-14VW) features genuine Swarovski® crystals and a tarnish-resistant, solid brass plating silver palladium finish. It measures 18 inches plus 3.5 inches of extra chain for adjustability. With printed graphics and crystal accents on its zinc alloy frame, the new Pink Label Limited Edition Photo Frame (P/N 96898-14V) highlights your favourite 4 x 6 inch photos. The entire frame measures 7 x 7 inches.
The new Pink Label Performance Short Sleeve Woven Shirt (P/N 99135-14VW) is made from a moisture-wicking blend of 97 per cent cotton and 3 per cent spandex stretch poplin to keep the body cool, dry, and comfortable. It features a zippered front and comes in XS – 3W sizes.
–From Deeley Harley-Davidson Canada