CONCORD, Ontario (October 16, 2014) – Pink is more than a colour to the Harley-Davidson® Brand and its family of riders, Retailers, and enthusiasts. It’s an ongoing pledge to those affected by breast cancer that nobody rides alone, on the road or through life.
Since its inception in 2010, Canadian riders and fans have added extra horsepower to that promise by raising more than $110,000 for Rethink Breast Cancer, supporting and empowering women through purchases of Harley-Davidson® Genuine MotorClothes® Pink Label collection apparel and merchandise.
“The power of partnerships can change the world,” said Claudia Garber, Director, Market outreach, Harley-Davidson Motor Company. “The Pink Label program is our year-round commitment to empower and support the courageous men and women who are affected by breast cancer. These are the people who inspire us to never let off the throttle.”
For 2015, Pink Label includes a broad collection of pink-themed items, led by the new Pink Label 3-in-1 Leather Jacket. Each item has the power to make a difference. Visit h-d.com/pinklabel to learn more.
A few examples:
Pink Label 3-in-1 Leather Jacket
The new Pink Label 3-in-1 Leather Jacket (P/N 98090-15VW) is made from lightweight, washed goatskin leather with an allover waxy rub that delivers vintage styling.
The new Pink Label Socks (P/N 99505-15VW) are knee-length and available in two styles and colours.
The Pink Label Plaid Shirt (P/N 99139-15VW) features rhinestone-accented buttons and tabs and subtle embroidered graphics.
About Deeley Harley-Davidson® Canada: Deeley Harley-Davidson® Canada is the exclusive Canadian distributor of Harley-Davidson® motorcycles, Genuine Motor Parts and Accessories, and MotorClothes® apparel, which are provided through a national network of authorized Harley-Davidson® Retailers. Office and distribution warehouse facilities are located in Richmond, British Columbia, and Concord, Ontario. Please visit www.harleycanada.com for further information on Harley-Davidson® products in Canada.
Deeley Harley-Davidson® Canada Media Contact: Janet Tinsley – Senior Manager, Marketing Services & Communications
(905) 482-4209; email: email@example.com