CONCORD, Ontario (January 30, 2014) – Today, Deeley Harley-Davidson® Canada presented representatives of Rethink Breast Cancer with a donation cheque of $29,412.47, aiding in the fight against breast cancer. Consumers across Canada have helped women affected with breast cancer by sharing the Harley-Davidson® spirit and purchasing items from the Canadian Pink Label collection; a portion of the proceeds from each sale has been donated to Rethink Breast Cancer.
Deeley Harley-Davidson® Canada is proud to be partnered with Rethink Breast Cancer. “Over the past four years, we have raised almost $110,000 dollars,” says Shannon Walker, Manager, MotorClothes & General Merchandise. “With the launch of the new Pink Label Limited Edition collection that offers a fresh, updated look, we were able to increase sales across Canada. Pink Label styles continue to contribute to the cause and allow women to look fashionable, on and off the bike.”
Harley-Davidson Motor Company supports all its riders, and with its philanthropic spirit, there is a greater sense of contribution within the community. Deeley Harley-Davidson® Canada is committed to supporting research to find a cure and support women dealing with breast cancer.
“We are thrilled to receive continued support from Deeley Harley-Davidson® Canada. It will help to expand our current programs that support young women facing breast cancer. Harley is an invaluable partner, which represents strength and fashion and offers a message that speaks to all young women,” says MJ DeCoteau, Executive Director and Founder.
Rethink Breast Cancer is dedicated to providing innovative education, research, and support programs for women of all ages, making the partnership with Deeley Harley-Davidson® Canada a seamless collaboration to aid and empower women.
For further information on the Pink Label MotorClothes® line and how to contribute to Rethink Breast Cancer, please visit: motorclothes.harley-davidson.ca/motorclothes/pink-label
About Deeley Harley-Davidson® Canada
Deeley Harley-Davidson® Canada is the exclusive Canadian distributor of Harley-Davidson® motorcycles, Genuine Motor Parts and Accessories, and MotorClothes® apparel, which are provided through a national network of authorized Harley-Davidson® Retailers. Office and distribution warehouse facilities are located in Richmond, British Columbia, and Concord, Ontario.
About Rethink Breast Cancer
Rethink Breast Cancer burst on the scene in 2001 with a desire to change the face of breast cancer – to show that young women get breast cancer too. Rethink’s mission is to continuously pioneer cutting edge breast cancer education, support, and research that speaks to the needs of young women. For more information about our programs, please visit www.rethinkbreastcancer.com.
— From Deeley Harley-Davidson
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