From January up to and including July 2012, BMW Motorrad supplied 69,329 motorcycles and maxi scooters to its customers. Of this figure, 10,140 vehicles fell within the month of July. The strongest individual market for BMW Motorrad by a wide margin is Germany, followed by the US, Italy, France, Brazil and the UK/Ireland.
In the second half of July, BMW Motorrad started the market launch of the new maxi scooters BMW C 600 Sport and C 650 GT, supplying the first customer vehicles in Southern Europe and Germany. The first BMW Motorrad maxi scooters have met with a very high level of customer demand.
The ranking list of BMW motorcycles in terms of popularity continues to be headed by the travel enduro R 1200 GS and its sibling model R 1200 GS Adventure. The other enduro and boxer models are also seeing healthy demand, as are the F and K models.
According to Heiner Faust, Head of Sales and Marketing BMW Motorrad: “The mood in the motorcycle markets worldwide was very varied during the month of July. There were positive developments in Germany, France, Switzerland, Japan, Belgium and South Africa. As anticipated, however, the economic situation dampened purchasing activities among motorcycle customers in Southern Europe. BMW Motorrad remains on target. We are currently doing slightly better than planned. Sales of our enduro bikes are developing very well, which is very pleasing in view of the expanding competitive field. We have now started supplying the first maxi scooters. Providing the market situation does not deteriorate significantly we are anticipating a very positive impetus from the month of August onwards and are looking forward to sales figures above last year’s all-time high.”
For Husqvarna Motorcycles, the BMW Group’s second motorcycle brand, the number of factory supplies as of July was 5,729 vehicles, a 30.4% increase over the previous year. In July, 494 vehicles (down 42.8% from the previous year) were supplied to the Husqvarna dealer network.