@HarleyCanada • CONCORD, ON, May 19, 2015 - Just ride. It is a simple idea that expresses the passion that unites motorcycle riders around the world, regardless of age, location, or brand. It is also all anyone needs to do to join the thousands of Harley-Davidson® motorcycle riders and Harley Owners Group® members who are flexing their freedom and hitting the open road during the Harley-Davidson® World Ride on June 27 and 28.
"One of the beautiful things about riding a motorcycle is how it lets you check out from the daily grind and experience the pure feelings of joy and freedom it brings," said Ken Ostermann, Harley-Davidson® General Manager of Integrated Marketing Operations. "The Harley-Davidson World Ride is all about being on your bike, loving life, and sharing that feeling with others."
One World, Two Days, Millions of Miles
Launched in 2008 by the Harley Owners Group® as Million Mile Monday®, the annual riding event was expanded into the two-day Harley-Davidson® World Ride in 2012 to give more riders worldwide an opportunity to participate. In 2014, participants logged more than ten million miles on solo rides, in groups large and small, and through a variety of Retailer-led events around the world, united by their shared passion for motorcycling. For 2015, the event retains its two-day format, but shifts to Saturday and Sunday to enable even more riders around the globe to participate.
"The thrilling feeling of freedom and independence experienced by riding a motorcycle can be life-changing. Participating in the World Ride is a perfect opportunity to share that experience with a non-rider, perhaps by inviting them along as a passenger to share the ride," Ostermann said.
Whether it is across town, cross-country, or anything in between, every mile counts and can be recorded by logging into the online mileage accumulator of Harley-Davidson at h-d.com/worldride, where a rolling odometer will record the collective distance traveled by all participants in the World Ride.
Ride participants can log their post-ride mileage directly onto the World Ride website from mobile devices and share their riding stories and photographs on social media sites like Facebook and Twitter using the hashtag #HDworldride. Participants can also download a certificate of participation after logging their mileage on the World Ride website.
To learn more about the Harley-Davidson® World Ride, visit h-d.com/worldride.
About Deeley Harley-Davidson® Canada
Deeley Harley-Davidson® Canada is the exclusive Canadian distributor of Harley-Davidson® motorcycles, Genuine Motor Parts and Accessories, and MotorClothes® apparel, which are provided through a national network of authorized Harley-Davidson® Retailers. Office and distribution warehouse facilities are located in Richmond, British Columbia, and Concord, Ontario. Visit Harley-Davidson's website h-d.com
Thursday, 21 May 2015 09:58 Published in Industry News