@thebikeshows •TORONTO (January 13, 2016) – Although the riding season is still a few months away, female motorcycle enthusiasts from across Southern Ontario will be out in force next month when the Motorcycle Show-Toronto celebrates She Rides Nite on Friday, February 19. The festivities are part of the motorcycle manufacturers’ national show tour which make it’s only Ontario stop, February 19-21, at the Enercare Centre (formerly the Direct Energy Centre), Exhibition Place.
According to industry statistics, women account for 14 percent of all motorcycle owners and there’s been a 30 percent increase in the number of female bikers over the past
decade. Add to that a 2013 study commissioned by Harley-Davidson which concluded that women who ride are noticeably happier, it’s no wonder more females are discovering the thrill of motorcycles.
At She Rides Nite, women will receive half-price admission after 5:00 pm, and can enter a ladies-only draw to win a 2016 Kawasaki Ninja ES300. This bike boasts nimble handling, balanced suspension, and a silky-smooth ride that is irresistible to experienced track riders as well as novice road riders looking to sharpen their skills.
“She Rides Nite is all about encouraging women who ride, or are considering the sport, to gather up their girlfriends for a fun night out,”said the Show’s Manager, Neil Fardy. “In addition to the many female-friendly motorcycle models available, there’s riding gear and clothing specially developed for women. We’ll have industry experts on hand to provide information and advice specific to the needs of the female rider. Friday night parking is free for everyone, so we’re looking forward to a great turnout again this year.”
New to the Motorcycle Show-Toronto is the Torch Motorcycles Revv-olution. Torch is a community of female moto-enthusiasts who build new bikes, components, and apparel specifically designed with the female rider in mind. Their exhibit runs throughout the weekend and encompasses various aspects of riding that will be of interest to all enthusiasts.
The Motorcycle Show-Toronto presented by Dalton Timmis Insurance is produced by Power Sport Services. This is the Show where enthusiasts will get their first live look at the new 2016 motorcycle, scooter, ATV and side-by-side models set in impressive displays from the biggest brands in the business, including Aprilia, BMW Motorrad, Can-Am BRP, Harley-Davidson, Ducati, Honda, Husqvarna, Indian, Kawasaki, KTM, Moto Guzzi, Piaggio, Polaris, Suzuki, Triumph, Vespa, Victory and Yamaha.
Show hours are: Friday, February 19 (noon – 9 pm); Saturday, February 20 (10 am – 8 pm); Sunday, February 21 (10 am – 5 pm). For Show features, ticket prices, and info visit www.torontomotorcycleshow.ca.
Discounted advance tickets are now on sale through the website’s online box office and at select Ontario motorcycle dealers.
ABOUT DALTON TIMMIS INSURANCE
Headquartered in Ancaster, Ontario, the Dalton Timmis Insurance Group is known across Canada as an innovative brokerage that provides specialty insurance products and programs, including its Home for Chrome Motorcycle division, Commercial, Transportation and Personal Insurance divisions. Dalton Timmis Insurance was ranked one of eight Canadian Brokerages to make the top 150 Brokerages in the World in 2013 by Canadian Underwriter Magazine. Their Home for Chrome Motorcycle division is the presenting sponsor of the Calgary, Edmonton, Vancouver, Toronto and Moncton Motorcycle Shows.
ABOUT POWER SPORT SERVICES
Power Sport Services (PSS) is a wholly-owned subsidiary of the Motorcycle & Moped Industry Council (MMIC) and the Canadian Off-Highway Vehicle Distributors Council (COHV). PSS owns and produces seven premiere motorcycle and ATV shows held annually in Calgary, Edmonton, Moncton, Montreal, Quebec City, Toronto and Vancouver.
MEDIA CONTACTS:
Toronto Show Public Relations: Jerry Priddle/ Accelerate Marketing & Communications
jerrypriddle@accelmc.com
(905) 554-9491(office)
(416) 312-9491(mobile)
Power Sport Services, Motorcycle & Moped Industry Council
& Canadian Off-Highway Vehicle Distributors Council
Jo-Anne Farquhar, Director of Communications
jfarquhar@mmic.ca
(416) 491-4449 (office)
(877) 470-6642 (toll-free)
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