Royal Enfield, the world’s oldest motorcycle brand in continuous production, is proud to announce the commencement of its 125th anniversary in North America. The brand will honor this historic milestone of over a century of “Pure Motorcycling” with a year-long calendar of racing events, groundbreaking new models, and globally-celebrated events.
“Reaching 125 years isn’t just a look back at where we’ve been; it’s a celebration of where we are going, and North America is integral to that journey,” said Ross Clifford, Business Head – Americas, Royal Enfield. “We have 125 years of ‘Pure Motorcycling’ in our blood and we’re excited to celebrate this milestone with the next generation of riders across the continent. We believe we’re most authentically honoring our heritage by building the most exciting chapter in our history here and now.”
Racing into 2026
The festivities officially kick off in Daytona, where Royal Enfield has been previously announced as the entitlement partner of the 2026 Daytona Short Track Doubleheader. On AFT’s biggest stage, the brand will honor its heritage while ushering in a new generation of American Flat Track.
From March 5-6, Royal Enfield’s Build. Train. Race. (BTR) program will also be launching its seventh season at the Daytona International Speedway. BTR is the first of its kind, all-woman initiative that teaches aspiring racers how to build and race motorcycles on professional race tracks. With a format that brings riders together from various backgrounds to compete, the program uniquely highlights women and motorcycle culture in North America.
Groundbreaking New Models
This month, Royal Enfield officially launched the highly-anticipated Classic 650 to the North American Market. Merging the timeless aesthetic of the legendary Classic series with the acclaimed 650cc parallel-twin engine, this motorcycle is a tribute to the brand’s heritage. It offers riders the perfect balance of a vintage silhouette with modern performance, embodying the “Pure Motorcycling” philosophy that has sustained Royal Enfield for over a century.
Royal Enfield will continue the celebration throughout the year with more exciting releases both in North America and globally. In North America, this includes the upcoming Himalayan Mana Black edition. Inspired by the Mana Pass route, this new offering accentuates the rugged, spartan character of the Himalayan adventure bike.
In 2026, the Bullet 650 will also make its introduction to the North American market. A symbol of endurance, the Bullet finds its most powerful expression yet with the acclaimed parallel twin 650cc engine while still paying tribute to its impeccable British lineage and indomitable Indian soul.
A Global Celebration of “Pure Motorcycling”
Embracing its global community of motorcycling enthusiasts, Royal Enfield will also host rides and events throughout the year for North American riders to take part in. In September, Royal Enfield will host a special 125th anniversary edition of its One Ride, which unites riders across over 60 countries, including multiple cities throughout North America, to celebrate “Pure Motorcycling.”
The year of festivities will cap off in November at Motoverse, Royal Enfield’s legendary three-day international motorcycle festival held in Vagator, Goa that celebrates motorcycle culture, music, art, and community.
Throughout the year, Royal Enfield will recognize key milestones from the brand’s storied history on social media and encourage old and new fans alike to follow royalenfield.com to take part in the celebration of the brand that has embodied “Pure Motorcycling” since 1901. The brand encourages all motorcycle fans to ride along with the brand’s 125th Anniversary celebration with updates arriving on royalenfield.com throughout the year.
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