Industry News

Quietly introduced online while the Scrambler was making its North American debut at the AIMExpo last week, Ducati introduced the Testastretta DVT, the first engine equipped with the company's revolutionary new Desmodromic Variable Timing (DVT) technology. The DVT system uses a valve timing adjuster fitted to the end of each…

Aliso Viejo, Calif. - October 16, 2014 - Schuberth North America has unveiled the all-new "M1" helmet at AIMExpo 2014 in Orlando, FL. The German helmet manufacturer introduced the M1 open face helmet to members of the press at the AIMExpo media hub on Thursday, October 16.
As attendees made their way onto the AIMExpo floor on Thursday, one of the first exhibitors to greet them was Ducati, featuring a can’t-miss bright yellow double-decker storage container complete with all four newly released Scrambler motorcycles. The iconic Italian brand used AIMExpo as the platform for the North American…
Targeting a hole in its sport/supersport lineup, Yamaha yesterday introduced the brand new R3 at the AIMExpo in Orlando. Noting internal stats that revealed a shift away from its large and middleweight supersport machines and a growing niche in the small displacement category, Yamaha unveiled the R3, expected in Canadian…

Significant updates have recently been made to Aerostich's high tech waterproof leather riding suits. First introduced six years ago, the original Transit waterproof/breathable leather suit is now known as the Transit 2. Multiple hidden and visible developments combine and increase this 2nd generation suit's comfort, versatility, waterproofness, protection.
State-of-the-art products that have stood the test of time and remain as popular as ever , in-house developments of which our engineers and designers are rightly proud, a Ride collection that offers our bikers perfect protection, Style collections with the power to thrill our brand enthusiasts:

2015 marks the 40th anniversary of the Gold Wing®, and Honda is celebrating with a commemorative 40th Anniversary Edition. "We are proud to be celebrating 40 years of the Gold Wing, this model means so much to Honda and its customers," said, Derek Verheyen, National Sales Manager, Motorcycle & ATV.…
WhistleStop Productions is throwing a party at the end of the month and motorcycle fans are invited to come out and join in the celebration. The Prince Edward County based television production company has been producing TSN’s Motorcycle Experience for 25 years and will mark this incredible milestone on Saturday,…

KTM has unveiled an exciting new sport bike for the 2015 season, the RC 390. Inspired by the track-ready RC8 R superbike, the 390 is also race-ready, and with 44 hp and a 147 kg weight, we expect it to be one fun little machine. One thing's for sure -…
From October 3-21, Dainese will bring its made-to-measure Fitnet program back to North America. The renowned motorcycle safety apparel and equipment manufacturer has two Canadian stops scheduled on its nine-event tour, including a return visit to Riders Choice in Mississauga, ON on October 7 & 8.
Aliso Viejo, Calif. - August 21, 2014 - Schuberth will be unveiling a completely new helmet model at the 2014 AIMExpo. Along with the new helmet, several new graphics and colorways on existing models will be showcased at the show. Schuberth factory representatives from Germany and North America will be…

CFMOTO Canada has officially unveiled two new motorcycles in the 650 cc category. The 650TK is the ultimate touring bike, providing a unique combination of performance, comfort and value.The 650NK is an attractive and nimble sport bike with stunning aerodynamic design and outstanding performance.
MEDINA, Minn. — August 4, 2014 —  As a sneak peek to its model year 2015 lineup, Indian Motorcycle®, America's first motorcycle company, is pleased to announces the launch of the 2015 Indian Scout™, a contemporary yet classic interpretation of  one of motorcycling's most famous and coveted bikes.
The Canadian Motorcycle Hall of Fame has announced its inductees to be honoured at the 2014 Induction Ceremony & Banquet, held in Edmonton on September 27. The ceremony has been expanded into a 'Motorcycle Memories Weekend' this year, a celebration that, according to the CMHOF, "will preserve motorcycle history and…

Toronto, Ontario; July 11, 2014 — Canadian Kawasaki Motors is giving motorcycle enthusiasts a unique opportunity to celebrate the 30th anniversary of the Ninja line with a spectacular limited edition model.
After financial investor Perusa took over as principal shareholder in September 2013, the reorganization of the German helmet manufacturer is now clearly taking shape: Jan-Christian Becker has been officially confirmed in his position as Chief Executive Officers (CEO) of the well-established Magdeburg company.
MILWAUKEE, June 19, 2014 /PRNewswire/ -- Innovation, meet heritage. Today, Harley-Davidson (NYSE:HOG) reveals Project LiveWire – the first Harley-Davidson® electric motorcycle. In keeping with the company's customer-led product development approach, starting next week select consumers across the country will be able to ride and provide feedback on the bike, helping to…