Industry News

November 3, 2014 (Toronto,ON)- Less than one month after introducing five all-new models, Yamaha Motor Canada is back at it again with an additional four models!

Cultured Biker, a new apparel company for motorcycle riders has launched with a line of t-shirts that are distinctive, high quality and functional. Founded by passionate motorcyclists Danielle Barnes and Millie Tarallo, Cultured Biker aims to fill a need in the marketplace as well as serve a distinct mission –…
October 22, 2014- One of the pioneers of the electric motorcycle segment, Zero Motorcycles is always looking to develop its innovation. Last Thursday at AIMExpo in Orlando, Zero launched its complete line of 2015 bikes to the North American marketplace, including the all-new FXP fleet motorcycle (pictured).

October 22, 2014- As one of AIMExpo's newest OEM participants, Kawasaki sought to make its presence felt by bringing the anticipated H2R to the states and launching a brand new cruiser for the marketplace.
Quietly introduced online while the Scrambler was making its North American debut at the AIMExpo last week, Ducati introduced the Testastretta DVT, the first engine equipped with the company's revolutionary new Desmodromic Variable Timing (DVT) technology. The DVT system uses a valve timing adjuster fitted to the end of each…
Aliso Viejo, Calif. - October 16, 2014 - Schuberth North America has unveiled the all-new "M1" helmet at AIMExpo 2014 in Orlando, FL. The German helmet manufacturer introduced the M1 open face helmet to members of the press at the AIMExpo media hub on Thursday, October 16.

As attendees made their way onto the AIMExpo floor on Thursday, one of the first exhibitors to greet them was Ducati, featuring a can’t-miss bright yellow double-decker storage container complete with all four newly released Scrambler motorcycles. The iconic Italian brand used AIMExpo as the platform for the North American…
Targeting a hole in its sport/supersport lineup, Yamaha yesterday introduced the brand new R3 at the AIMExpo in Orlando. Noting internal stats that revealed a shift away from its large and middleweight supersport machines and a growing niche in the small displacement category, Yamaha unveiled the R3, expected in Canadian…

Significant updates have recently been made to Aerostich's high tech waterproof leather riding suits. First introduced six years ago, the original Transit waterproof/breathable leather suit is now known as the Transit 2. Multiple hidden and visible developments combine and increase this 2nd generation suit's comfort, versatility, waterproofness, protection.
State-of-the-art products that have stood the test of time and remain as popular as ever , in-house developments of which our engineers and designers are rightly proud, a Ride collection that offers our bikers perfect protection, Style collections with the power to thrill our brand enthusiasts:

2015 marks the 40th anniversary of the Gold Wing®, and Honda is celebrating with a commemorative 40th Anniversary Edition. "We are proud to be celebrating 40 years of the Gold Wing, this model means so much to Honda and its customers," said, Derek Verheyen, National Sales Manager, Motorcycle & ATV.…
WhistleStop Productions is throwing a party at the end of the month and motorcycle fans are invited to come out and join in the celebration. The Prince Edward County based television production company has been producing TSN’s Motorcycle Experience for 25 years and will mark this incredible milestone on Saturday,…
KTM has unveiled an exciting new sport bike for the 2015 season, the RC 390. Inspired by the track-ready RC8 R superbike, the 390 is also race-ready, and with 44 hp and a 147 kg weight, we expect it to be one fun little machine. One thing's for sure -…

From October 3-21, Dainese will bring its made-to-measure Fitnet program back to North America. The renowned motorcycle safety apparel and equipment manufacturer has two Canadian stops scheduled on its nine-event tour, including a return visit to Riders Choice in Mississauga, ON on October 7 & 8.
Aliso Viejo, Calif. - August 21, 2014 - Schuberth will be unveiling a completely new helmet model at the 2014 AIMExpo. Along with the new helmet, several new graphics and colorways on existing models will be showcased at the show. Schuberth factory representatives from Germany and North America will be…
CFMOTO Canada has officially unveiled two new motorcycles in the 650 cc category. The 650TK is the ultimate touring bike, providing a unique combination of performance, comfort and value.The 650NK is an attractive and nimble sport bike with stunning aerodynamic design and outstanding performance.